VANS 1 of 1 Collection

1 of 1 Handcrafted for Vans Vault in collaboration with Proper

The idea was to reciprocate the old Vans factory sales of the 70s and 80s. Custom 1of1 shoes never seen before. Odd one-off’s that potentially wouldn’t see the light of day. This time it wasn’t a few different colors on a few different models, rather hundreds and hundreds of shoes, each different in their own way.

Our presentation consisted of a simple color palette of heavy weight canvas and suede, and some shoes. Hundreds of shoes in fact, page after page of Eras, Slip-Ons, and Sk8-Hi’s in a never ending number of color combinations. Mono-tones, duo-tones, tri-tones, quad-tones the list went on and on. Symmetrical, asymmetrical, mis-matched and everything in between.

The process was madness. Transporting thousands of pieces of fabric between the office and my living room-shifting through materials day in and day out trying to handcraft the perfect pair, knowing it wouldn’t exist. Worthwhile process knowing a concept this expansive would never exist again in the Vans world. Handmade Customs from me to you.

Client: Vans, Proper Footwear

Project: BCS x LA Rams: The Futures Project

Services: Creative Direction, Lead Creative & Graphic Design, Management, Assembly.

PRESS:

Under The Palms

Kicks on Fire

Freshness

Proper